Influencer marketing, run end to end
We find the creators, agree the terms, direct the content and turn what performs into paid media.
What we handle
You approve a shortlist and sign off the creative. Everything else sits with us.
Creator research and vetting
We build a shortlist against your category and market, then check audience quality before anyone is contacted.
Outreach and negotiation
Rates, deliverables, timings and usage rights are agreed and contracted by us.
Briefing and creative direction
Written briefs that set the hook, the product moment and the call to action, without flattening the creator voice.
UGC production
Scripted video and photography made for advertising, delivered in the formats each platform needs.
Content review and approval
We review every deliverable against the brief and your compliance requirements before it goes live.
Amplification and reporting
What performs organically gets budget behind it, and every campaign is reported against the agreed target.
The shortlist is the whole job
Campaigns fail at selection far more often than at execution. A creator with a large following in the wrong country, or an audience that never buys in your category, will produce good looking content and no sales.
- Audience location and age checked against your market
- Category relevance weighted above follower count
- Engagement patterns reviewed for authenticity
- Past brand work checked for conflicts
- Pricing benchmarked before we negotiate
UGC that survives being used as an advert
User generated content is only an asset if you are allowed to run it and it still works with a budget behind it. We script for that from the start, and secure the rights in the contract rather than asking afterwards.
- Hook written for the first two seconds
- Vertical and square cuts delivered together
- Multiple variants for testing, not one final film
- Paid usage rights agreed before production
- Raw files handed over so you keep the asset
How a campaign runs
Brief and shortlist
You tell us the product and the goal. We come back with creators and costs.
Contracting
Deliverables, dates and usage rights are agreed in writing with every creator.
Production
Briefs go out, content comes back, we review it before anything is published.
Amplify
The strongest content is put behind paid budget and reported against the target.
Platforms we run creators on
Questions brands ask us
If your question is not here, ask us before you commit to anything.
How many creators does a campaign need?
Fewer than most brands expect. A tested group of well matched creators usually returns more than a large roster chosen on reach, and it is easier to learn from.
Do we pay the creators directly?
No. We contract and pay them, and your invoice separates creator fees from our management fee so you can see exactly where the money went.
Can we use the content in our own ads?
Yes, provided paid usage is agreed in the creator contract, which we do as standard. The rights are secured before production rather than negotiated afterwards.
What if a creator does not deliver?
Deliverables and dates are contractual. We manage replacements and reshoots, and you are not charged for work that never arrived.
How is success measured?
Against the target agreed before launch. That may be sales, signups or reach depending on the campaign, but it is fixed in advance rather than chosen afterwards to look good.
Tell us what you are selling
Send the product and the goal. We will come back with creators, a plan and a number.