Google Ads that capture demand already there

Search, Shopping, Performance Max and YouTube, structured around intent rather than guesswork.

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Intent is the advantage

On Meta you interrupt. On Google someone is already looking. The job is to be present, relevant and profitable at that moment.

Keyword and intent research

Commercial terms separated from research terms so budget follows buyers.

Shopping and Performance Max

Feed quality treated as a lever, because it is the one that moves Shopping.

Conversion tracking

Proper conversion actions and values, so the algorithm optimises toward revenue.

Landing page alignment

Traffic sent to pages that answer the query, not the homepage.

Our approach

Account audit

Structure, tracking, wasted spend and search term quality reviewed first.

Build

Campaigns structured by intent with negatives applied from day one.

Test

Ad copy, landing pages and bidding strategies tested against each other.

Scale

Budget expands into what returns, with query mining ongoing.

Reported every cycle

Conversions and valueVolume and revenue, not just clicks.
CPC and CPAWhat traffic costs and what a customer costs.
Impression shareDemand you are missing and why.
Search termsWhat people actually typed, and what we excluded.

Google Ads questions

Can you work with my existing account?

Yes, and we prefer it. Historical data is valuable and worth keeping.

Do you handle the product feed?

Yes. Feed quality drives Shopping performance, so it is part of the work.

Will you fix my landing pages?

We will tell you what is costing conversions, and our creative team can rebuild them.

How is success measured?

Against the conversion value and CPA targets we agree before launch.

Where%20the%20budget%20actually%20goes

Most accounts leak spend in the same few places: broad match without negatives, branded terms counted as wins, and conversion tracking that double counts. We fix the measurement before we touch the bidding, because otherwise every decision after that is based on the wrong number.

  • Search terms reviewed and negatives applied
  • Branded and generic performance separated
  • Conversion tracking verified end to end
  • Budget moved to the campaigns that actually return

Spending on Google without knowing the return?

We will audit the account and show you where the waste is.

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